As the social media manager at Goodwin Recruiting, I approach online job postings with a platform-specific mindset. While it’s crucial for job postings to contain pertinent details about an open position, leveraging social media effectively entails presenting job opportunities in an engaging and enjoyable manner.
Elevate your job postings in 2023! Whether you’re a talent recruiter or a hiring manager, here are some insights to enhance engagement with your job postings on social media, maximizing the benefits of these platforms for your talent acquisition endeavors.
Implementing these strategies in your social media recruitment approach will refine your recruitment strategy, broaden your candidate outreach, and improve your chances of securing top-tier talent.
1. Embrace brevity: Experiment with concise job ads that focus solely on essential requirements and qualifications. Studies show that shorter job posts attract 8.4% more applications per view. Start with a larger pool of interested candidates and refine as needed to find the perfect fit.
2. Mind your language: Consider the gender implications of your wording. Research indicates that men tend to apply for jobs even if they meet only 60% of the qualifications, while women often apply only if they meet 100%. Be mindful of language biases and use tools like the Gender Decoder to ensure your job posts appeal to all qualified candidates, regardless of gender.
3. Timing is key: Post job openings before actively sourcing candidates. This allows social media algorithms to naturally generate interest and applications while you focus on other aspects of your recruitment process.
4. Appeal to passive candidates: Don’t overlook passive job seekers who may not be actively looking but could be open to the right opportunity. Adjust your language to be more inclusive and inviting, encouraging candidates to engage and connect with you.
5. Visual storytelling: Utilize images, gifs, and videos to enhance your job postings and showcase your employer brand and company culture. Capture candidates’ attention and encourage deeper engagement with visually compelling content on social media platforms.